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Would you like to tell us about a lower price? If you are a seller for this product, would you like to suggest updates through seller support? When Joe's not on assignment for the biggest-name magazines and Fortune clients, he's in the classroom teaching location lighting, environmental portraiture, and how to "get the shot" at workshops around the world.
These on-location workshops are usually reserved for a handful of photographers each year, but now you can learn the same techniques that Joe shares in his seminars and lectures in a book that brings Joe's sessions to life. What makes the book so unique is the "triangle of learning" where 1 Joe distills the concept down to one brief sentence.
It usually starts with something like, "An editor at National Geographic once told me Then, 2 on the facing page is one of Joe's brilliant images that perfectly illustrates the technique you'll recognize many of his photos from magazine covers. This book also gives you something more.
It inspires. It challenges. It informs. But perhaps most importantly, it will help you understand photography and the art of making great photos at a level you never thought possible.
This book is packed with those "Ah ha! It brings you that wonderful moment when it suddenly all makes sense-that "moment it clicks. Read more Read less. Joe McNally is an internationally acclaimed photographer, whose career has spanned 30 years and included assignments in over 50 countries. Although the majority of his career has been spent shooting for magazines such as Time, Sports Illustrated, and National Geographic, in the mids Joe served as Life magazine's staff photographer, the first one in 23 years.
He also has shot commercial assignments for Target, Nikon, and Sony, to name a few. He conducts numerous workshops around the world as part of his teaching activities. One of Joe's most notable projects, Faces of Ground Zero - Giant Polaroid Collection, has become known as one of the most significant artistic responses to the tragedy at the World Trade Center.
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Review this product Share your thoughts with other customers. Write a customer review. Most helpful customer reviews on Amazon. Verified Purchase. Being an avid photographer it was only natural for me to purchase this paperback book. I have just completed reading this book and I must say the photography secrets that I have gotten are second to none.
The writing approach that Joe uses is one of the things that makes me love this book. He will start off with a description of a photo and the history behind it, he then presents a picture that serves as the topic and finally the techniques that went into taking the shot. This includes the challenges you are likely to face when taking this or related shots.
There are no topics that are left hanging. Everything that was meant to be covered in the book is dealt with. This is an informative book that will challenge and inspire at the same time. My advice is to have a notebook and a pen handy as you read through.
Like I pointed out earlier, this is an inspiring piece and you will get the idea bulbs every so often. After you are done reading you will definitely want to try out some of the tricks.
You will appreciate the dynamism that is in each image. Every image should have a story and this book will teach you on how to take pictures that tell self-explanatory stories.
Joe points out specific techniques he used when shooting some of his pictures. It is the story that will let you in on the techniques that he used. I would have loved it if he went easy on the stories and more on the various photography techniques. I'm a huge fan of Joe McNally, and have read a couple of his other books over the years. I have always appreciated his creative approach to lighting and use of multiple speed lights to shape the light and do things that are not easily done with conventional studio lights.
With that said, I didn't get a lot out of this book, perhaps because I've heard it all before, or maybe because I've figured it all out myself already.
Of course, there were a few tidbits that maybe made me say to myself, "very clever", but overall I didn't learn much photographically. I think that his readers would benefit from more detailed info on his setups, thought processes If you want to know what this book is about, read the forward by Scott Kelby.
It is an absolutely perfect description. In fewer words and to save you from looking it up -- this book is like a combination of a program given at a professional photographers' convention and the discussion that takes place in the bar afterward.
It is a collection of "Aha! McNally assumes that the reader has a certain level of expertise. He will not talk down to you, though he does offer a helping hand along the way by explaining jargon that might not be familiar if you're just starting out. He will not offer a one-size-fits-all magical combination of aperture, shutter speed and ISO to get the amazing images that grace these pages.
He would be doing a disservice if he did. It does not exist. If you're looking for wisdom from a very talented and experienced photographer and page after page of golden nuggets, grab this book. If you're looking for a cookbook, this ain't it. It's ok if this isn't the book for you. In fact, we won't be offended if you wander off to take more pictures of your cat.
This book about photography and how shots were made is amazing. Joe McNally has information about how he got a particular shot is the best information I have read in any photography book. In addition, his back stories about people in the photographs he took are truly memorable and he tells it like was If you like photography and how to become a better photographer this book is the one to read for sure. This is one of them. Joe McNally is one of the greats in our field and in this book he shares some terrific images along with detailed explanations on how he got the shot.
Truly a gem in a saturated photography book market, this is one you simply must have. Go to Amazon. Back to top. Get to Know Us. Shopbop Designer Fashion Brands. Alexa Actionable Analytics for the Web. DPReview Digital Photography.
The Moment It Clicks
Would you like to tell us about a lower price? If you are a seller for this product, would you like to suggest updates through seller support? When Joe's not on assignment for the biggest-name magazines and Fortune clients, he's in the classroom teaching location lighting, environmental portraiture, and how to "get the shot" at workshops around the world. These on-location workshops are usually reserved for a handful of photographers each year, but now you can learn the same techniques that Joe shares in his seminars and lectures in a book that brings Joe's sessions to life. What makes the book so unique is the "triangle of learning" where 1 Joe distills the concept down to one brief sentence.
The Moment it Clicks by Joe McNally
The book in question has been rattling around in my head for years. I figure photographers are like trees. As we get older in this business, we grow rings. We trace our path year after year, and where we have been and how we grow is in fact written down, on our minds and our bodies, even if we are unaware. All of that experience, heartache, toil and joy, inscribes itself on us, indelibly.
The Moment It Clicks : Photography secrets from one of the world's top shooters
The Moment It Clicks: Photography Secrets from One of the World's Top Shooters