Look Inside. Why are people around the world so very different? What makes us live, buy, even love as we do? The answers are in the codes. In The Culture Code , internationally revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the first time the techniques he has used to improve profitability and practices for dozens of Fortune companies. His groundbreaking revelations shed light not just on business but on the way every human being acts and lives around the world.
|Published (Last):||28 February 2013|
|PDF File Size:||16.66 Mb|
|ePub File Size:||12.55 Mb|
|Price:||Free* [*Free Regsitration Required]|
Thank you. Priority Shipping dispatches available items first. Click for more information on our Delivery Options. DNA makes a creature human, but what makes him an American? Is there a "culture code" that programs us to become German, or Japanese, or French? Clotaire Rapaille believes there is such a code, a silent system of archetypes that we unconsciously acquire as we grow up within our culture. The codes vary around the world and invisibly shape how we behave in our personal lives, as consumers, and as nations.
Rapaille used his ability to break the "culture code" to help Chrysler build the PT Cruiser--the most successful American car launch in recent memory. Bush is on code for the U. And now, in The Culture Code, he uses it to reveal what makes Americans American, and what makes us different from the world around us.
Rapaille decodes fundamental archetypes ranging from sex to money to health to America itself. While every attempt has been made to ensure stock availability, occasionally we do run out of stock at our stores. Singapore Main store. Usually dispatches around 3 to 5 working days. Retail store and online prices may vary. Delivery time required depends on your selected option. Add to Wishlist. To confirm availability and pricing, please call the store directly.
The Culture Code
Weird look at how different cultures mostly Europe versus U. Example: British luxury is about detachment whereas U. The stronger the emotion, the more clearly an experience is learned. The only effective way to understand what people truly mean is to ignore what they say. People give answers they believe the questioner wants to hear.
The Culture Code by Clotaire Rapaille
An award-winning team of journalists, designers, and videographers who tell brand stories through Fast Company's distinctive lens. Leaders who are shaping the future of business in creative ways. New workplaces, new food sources, new medicine--even an entirely new economic system. While anthropologist, Dr. Clotaire Rapaille, is out there preaching the gospel of indelible cultural imprints, some critics argue that his methods stereotype cultures.
The Culture Code - by Clotaire Rapaille
Thank you. Priority Shipping dispatches available items first. Click for more information on our Delivery Options. DNA makes a creature human, but what makes him an American?