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Toggle navigation. Property Value dbo: abstract Denis McQuail born 12 April , London is a comm theorist, Emeritus Professor at the University of Amsterdam, who is considered one of the most influential scholars in the field of mass communication studies. He has published extensively in the field of political communication and communication theory. Best known is his contribution to the education of the public, concerning communication theory. His work has centered on explaining communication theories and their applications.
He is adamant about informing the public on the benefits and dangers of mass communication. In the early s he and Dr. Sven Windahl published a book Communication Models. The book details basic communication models Lasswell model, Shannon and Weaver's model, Gerbner's model , theories of media, audience-centered models, and mass media systems in general.
In textbook style, the book outlines each topic: it is a compilation of existing communication theories with the author's own thoughts. He and co-author Sven Windahl spent a great deal of time on it but at the time it was nothing more than a book of theories. McQuail's next book, Mass Communication Theory, discusses in greater detail the mass communication concept. Specifically, it talks about the significance of mass media and how it affects the individual and society rather than focusing on the definitions of the models in general.
He makes several points on how the media needs to be socially responsible in order to be effective. The sequel was Media Performance In it, previous theories are taken more for granted, and applied. He discusses at length the importance of an informed public.
He states that the more aware a public is, the less likely it will be affected by media. Od r. Denis McQuail born 12 April , London is a comm theorist, Emeritus Professor at the University of Amsterdam, who is considered one of the most influential scholars in the field of mass communication studies.
Technology writer en. Denis en. Denis McQuail en. McQuail en.
Teoria komunikowania masowego