E-COMMERCE - KENNETH C.LAUDON AND CAROL GUERCIO TRAVER PDF

Kenneth C. He has authored 12 books dealing with electronic commerce, information systems, organizations, and society. Professor Laudon has also written more than 40 articles concerned with the social, organizational, and management impacts of information systems, privacy, ethics, and multimedia technology. Professor Laudon's current research is on the planning and management of large-scale information systems and multimedia information technology. Ken's research focuses on enterprise system implementation, computer-related organizational and occupational changes in large organizations, changes in management ideology, changes in public policy, and understanding productivity change in the knowledge sector.

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Laudon's E-commerce Business, Technology, Society emphasizes three driving forces behind the expanding field of e-commerce: technology change, business development, and social issues. A conceptual framework uses the templates of many modern-day companies to further demonstrate the differences and complexities in e-commerce today. An in-depth investigation of companies such as Uber, Airbnb, Instacart, and others kick-off the course while preparing students for real-life scenarios. In the Thirteenth Edition , Laudon and Traver add new or update existing case studies to match developments in the e-commerce field as they exist in today's tech world.

They built in additional video cases for each chapter, making the material even more accessible to students as they prepare for their future roles in business. Many years of experience representing major corporations as well as small and medium-sized businesses as an attorney with NYC law firm Proskauer Rose, with expertise in intellectual property law, technology law, Internet law, and privacy law, as well as general corporate law.

Co-founder with Ken Laudon of Azimuth Interactive, one of the first "ed tech" firms and creator of some of the first interactive software training and testing systems for higher education and corporate training, and today a provider of digital media and publisher services for the education industry.

Kenneth C. He holds a B. He has authored twelve books dealing with electronic commerce, information systems, organizations, and society. Professor Laudon has also written over 40 articles concerned with the social, organizational, and management impacts of information systems, privacy, ethics, and multimedia technology. Professor Laudon's current research is on the planning and management of large-scale information systems and multimedia information technology.

Ken's research focuses on enterprise system implementation, computer-related organizational and occupational changes in large organizations, changes in management ideology, changes in public policy, and understanding productivity change in the knowledge sector. Ken Laudon has testified as an expert before the United States Congress.

Professor Laudon also acts as an in-house educator for several consulting firms and as a consultant on systems planning and strategy to several Fortune firms. Ken Laudon's hobby is sailing. E-commerce : Business, Technology, Society. Laudon , Carol Guercio Traver. Understanding The Vast And Expanding Field of E-commerce Laudon's E-commerce Business, Technology, Society emphasizes three driving forces behind the expanding field of e-commerce: technology change, business development, and social issues.

Laudon Kenneth C.

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E-Commerce is intended for use in undergraduate and graduate e-commerce courses in any business discipline. The market-leading text for e-commerce This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce--technology change, business development, and social issues--to provide a coherent conceptual framework for understanding the field. This program will provide a better teaching and learning experience--for both instructors and students. E-commerce : Business, Technology, Society.

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Electronic commerce: Business. The book emphasizes the three major driving forces behind e-commerce: business development, technology change, and social controversies. Each of these driving forces is represented in every chapter, and together they provide a coherent conceptual framework for understanding e-commerce. A dynamic companion Web site, with original content provided by the authors, accompanies this book.

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