Dave Chaffey. It is understandable by MBA, Masters and undergraduate students alike. It targets students who struggle with technology and converts them into people who aspire to work in the industry'" "Ben Clegg - Aston Business School" " " "'I strongly recommend""E-Business and E-Commerce Management to my students. It covers a wide range of e-business applications, offers a valuable selection of real-world cases and provides a bank of online resources that really help students to get the most from their course.
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All trademarks used herein are the property of their respective owners. The use of any trademark in this text does not vest in the author or publisher any trademark ownership rights in such trademarks, nor does the use of such trademarks imply any affiliation with or endorsement of this book by such owners. Pearson Education is not responsible for the content of third party internet sites. ISBN pbk. Electronic commerce. Business enterprises—Computer networks.
C Real-world e-business: Guess Technology options and standards for supply What is e-marketing? Related Papers. Virtual Marketing: New rules and challenges in the networked marketplace.
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E-Business and E-Commerce Management: Strategy, Implementation and Practice, 4th Edition
This bestselling textbook offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author, Dave Chaffey, brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults. Popular for its cutting-edge and contemporary coverage, this text offers an international approach and a good balance between the technical and managerial topics of central importance to developing an understanding of this subject. It is an engaging read, packed with real-life examples and case studies. Developed for students studying e-business or e-commerce at undergraduate or postgraduate level, and also used by many business managers, this is the essential text to keep pace with technology, strategy and implementation.
E-Business and E-Commerce Management : Strategy, Implementation and Practice
Dave Chaffey. The second edition of "E-Business and E-Commerce Management "builds on the excellent coverage and balanced approach of the first edition. Drawing on perspectives and models from disciplines as diverse as information systems, strategy, marketing, operations and human resources management, this new edition also features increased coverage of legal and regulatory issues, not-for-profit organisations and a wider range of international case studies. A comprehensive assessment of the management issues faced in implementing e-business solutions, this book is suitable for students or practitioners of e-business, e-commerce or e-marketing at any level. Each chapter contains management issues, activities and answers, case studies, questions for debate, self-assessment exercises, discussion, essay and exam questions, further reading, web links and more. This book is accompanied by a regularly updated companion website that hosts additional lecturer and student materials, such as powerpoint slides, additional case studies, multiple choice questions and web links.
E-Business and E-Commerce Management
E-Business & E-Commerce Management: Strategy, Implementation and Practice
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