PERSONICX CLUSTERS PDF

This has never been done before. Personicx R is a household-level segmentation system that places each U. Personicx LifeChanges tracks the migration of households from one Personicx life stage cluster to another by using Acxiom's InfoBase R List prospect file, which is composed of households whose segment assignment has recently changed from one Personicx life stage to another. Personicx LifeChanges creates a monthly "change" file compiled from an evaluation of changed Personicx codes on the InfoBase List file and historical trend analysis. Some specific events such as marriage, the purchase of a home, the birth of a child or preparation for retirement are likely to result in a cluster change.

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But while American parents may be there in spirit, when it comes to time and money, going green seems to go out the minimum-heat-gain window. In fact, when compared to the national population, Greenhorns are more than 60 percent more likely to purchase automobiles that reflect their support of the environment.

Greener Pastures are more than 40 percent more likely to pay more and give up convenience to purchase products that are environmentally friendly. Though they may come from a variety of incomes, net worth and areas of population density, these groups undoubtedly share a heightened concern for the environment, as well as the time to act on that concern. This PersonicX Consumer Dynamics study indicates that many parents direct their efforts to saving time and money — over the environment — while raising children, demonstrating a need for more convenient, less expensive ways to go green.

Greenhorns are typically 24 to 45, have no children in the home, are renters with some homeowners mixed in, are low-middle to upper-middle class and live in cities and city surroundings.

Greener Pastures are over the age of 66, and they may be married or single, but — again — have no children in the home. They are mostly homeowners with some renters, and again span the middle class ranks, while living in rural areas as well as cities and surrounding suburbs and towns.

PersonicX is a segmentation system that clusters households into 70 distinct categories and 21 life-stage groups based on various characteristics. When analyzing the PersonicX clusters, Acxiom researchers found there were distinct PersonicX clusters that demonstrated green tendencies in the Greenhorn group. Single and concentrated in the more urban areas, the members of the Greenhorn clusters typify the online junkies, who are hooked on caffeine, energy drinks and saving the environment.

They are the most likely to buy autos that make a green statement and are willing to pay more for environmentally friendly products. Members of this more liberal group, often found shopping for trendy furnishings and apparel, are increasingly more driven to show their faces at a political rally than they are in a voting booth.

Perhaps Greener Pastures individuals are not out rollerblading and playing tennis like their younger counterparts, but this cohort of seniors is very active in clubs and charitable organizations, and these individuals, who represent multiple political parties, make sure their voices are heard with consistent voter participation.

Willing to pay more and trade convenience for environmentally friendly products, those with upper-middle incomes also have shown their support with monetary contributions to environmental groups in the past year.

Clearly, for families with kids, convenience and cost come first. PersonicX Consumer Dynamics is a periodic study of how Americans live their lives and demonstrate their values through consumer behavior.

These studies differ from other studies and analysis available in that they focus on all U. For more information about Acxiom, visit www. About PersonicX Consumer Dynamics PersonicX Consumer Dynamics is a periodic study of how Americans live their lives and demonstrate their values through consumer behavior. Log In Sign Up.

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Acxiom launches Personicx consumer segmentation tool

But while American parents may be there in spirit, when it comes to time and money, going green seems to go out the minimum-heat-gain window. In fact, when compared to the national population, Greenhorns are more than 60 percent more likely to purchase automobiles that reflect their support of the environment. Greener Pastures are more than 40 percent more likely to pay more and give up convenience to purchase products that are environmentally friendly. Though they may come from a variety of incomes, net worth and areas of population density, these groups undoubtedly share a heightened concern for the environment, as well as the time to act on that concern. This PersonicX Consumer Dynamics study indicates that many parents direct their efforts to saving time and money — over the environment — while raising children, demonstrating a need for more convenient, less expensive ways to go green. Greenhorns are typically 24 to 45, have no children in the home, are renters with some homeowners mixed in, are low-middle to upper-middle class and live in cities and city surroundings.

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Personicx Cluster Consumers Mailing List

LONDON - Acxiom, the data services company, is launching a new consumer segmentation system Personicx, which classifies UK households and postcodes according to their demographic, lifestyle and behavioural profile. It will optimise segmentation on genuine consumer behaviour and betters the company's existing segmentation system, PriZM. It will be available in two versions. Personicx will segment UK households into one of 52 clusters, whereas Personicx Geo will segment UK postcodes into one of 60 clusters.

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